Beyonce is always up to something – whether it’s music, working on her Ivy Park activewear range or her newly revealed Netflix special, the Houston superstar never stops.
Earlier today her next endeavour was revealed.
Signing a “multi-layer” deal with Adidas, Beyonce is set to become a creative partner for a new launch of a trainer and apparel range.
When asked about the deal Bey say “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries.
“We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Keep an eye out on GRM Daily for any new information on the collab.