Black Pound Day is launching today (June 27) and will be celebrated for the first time ever in the UK.
The special day marks a significant step forward following the Black Lives Matter movement and it will be celebrated once every month, in future.
The campaign will see people across the UK supporting and investing in Black-owned businesses for the day, with the description reading: “We will replace our normal purchases with Black-owned businesses where possible for one full day.”
The initiative was created by musician Swiss from the legendary So Solid Crew in response to the horrendous killing of George Floyd, which took place in Minnesota last month and sparked worldwide BLM protests.
The official organisation’s website states: “[Swiss’] idea hopes to underpin our long-term financial growth and infrastructure, empowering and motivating the Black community.
“The day is also an opportunity to find out how everyone can support Black businesses over the long-term. So don’t forget to share brands that you love, businesses that you can’t live without, and make sure to hashtag #BlackPoundDay.”
For more info on where to shop today, check out blackpoundday.uk.