Notting Hill Carnival takes over London’s West End at the end of August every year, and let’s not lie, we all get major FOMO if we aren’t there. Luckily for those of us who can’t make it, this year there’s not a whine to be missed with Boiler Room helping all to be involved.
The broadcasting platform is live-streaming over 42 hours worth of Carnival weekend. Fourty. Two. Hours.
This year marks the first time in Carnival’s 50-year history that such an incentive will take place. With support from Guinness, the Notting Hill Carnival Trust and the British Association of Sound Systems, the project aims to bring a new era of sustainable support for the event, allowing it to reach a huge world-wide audience.
Boiler Room founder Blaise Bellville said,
“Notting Hill Carnival is probably the biggest and best celebration of contemporary black music in the world and is vastly under recognised. It is extraordinary to us that other much smaller events like Glastonbury are given weekend long live coverage from major broadcasters and media. Meanwhile Notting Hill Carnival is 50 years into it’s history, and Boiler Room and Guinness will be the first broadcaster and brand to ever give it support and coverage at the scale that we are.”
“Notting Hill Carnival should be celebrated as one the most important contemporary black music events in the world, it should be shouted about with pride as a sign of UK music and cultural diversity, of police behaviour, so many things that make this a vastly under appreciated event.”
Big up Boiler Room for introducing the stream which will no doubt benefit Carnival and the scene, especially after earlier controversy over the event being labelled “frightening and intimidating”.