Rated Award and MOBO Award winner Abra Cadabra showcases some Dele Alli themed bars in the Spurs footballer’s new Adidas advert.
A big look for Tottenham’s own Abz, some of his bars in the spot feature MK Dons references and highlights Alli’s potential to be a future England star. Relevant to Abz and Dele is the bar “this game is mine for the taking”.
It’s good to see brands like Adidas continue to support our homegrown artists. The line of the advert is “Never Follow”, a phrase appropriate to both young North Londoners.
Another big grime-centric Adidas campaign featured Stormzy and Paul Pogba in an advert that did the rounds all over the internet.