Crep Check News 26 March 2015
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Author: GRM DAILY

HAPPY AIR MAX DAY! Check out Nike’s evolution of the air bubble #CrepCheck

Author GRM DAILY
26 March 2015
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In 1987 Tinker Hatfield Jr, who has designed many of Nike’s most popular and innovative athletic shoes to date, made a trip Paris that would revolutionalise trainers forever.

As a great  architect Hatfield was immediately drawn to the Pompidou Centre, a building turnt inside inside out. Following his return from Paris he decided to play with the idea of have the classically designed air bubble exposed rather than enclosed in the shoe, contrary to his 1978 designs such as the Nike Air Tailwind.

Thus creating the birth of the Air Max 1…

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Nike Air Max 90:

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Nike Air Max 180:

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Nike Air Max 93:

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Then came the Nike Air Max 95, a game changer inspired by human body. The show design experimented with new cushioning materials.

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This was followed by the Nike Air Max 97 with a fully exposed air bubble, use of reflective materials and design inspired by Tokyoʼs fast bullet trains.

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The Nike Air Max 2003 was made with lighter, more flexible materials.

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The Nike Air 360 had improved air cushioning:

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The Nike Air Max 2015 Light was designed to be breathable; the upper sole had new mesh materials.

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Now release date time!

TODAY, March 26th:

Nike Air Max 1 ‘Patch’

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Nike Air Max 90 ‘Infrared Patch ‘

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Nike Air Max 95 ‘Patch’

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All available from nike.com.