Following his critically acclaimed 2014 collaborative project ‘Authentape’ with Ayar. East London Hip-Hop artist Rageouz returns with new offering ‘Eastside (Sup Preme)’ and its accompanying visuals, paying homage to the east side of London.
Inspired by the chorus of ‘Sup Preme’ by Pro Era’s CJ Fly and Joey Bada$$, with Rageouz waxing lyrical about the ups and downs of living in East London where he was raised over the menacing and gritty head-bopping musical backdrop, originally produced by Juan June Medrano. As Rageouz explains it, “I tried to paint a picture allowing people to understand who I am and where I’m coming from”.
Filmed in Canning Town, right in the middle of East London, and directed by one50’s Manny Grey, the video for ‘Eastside (Sup Preme)’ – shot in black and white – does exceptionally well to capture the very essence of the record, and give a small glimpse into trials and triumphs of the east London rapper, as it highlights Rageouz in his elements, putting it down for his hometown.
source: http://www.grimeculture.com/