If you pay any attention to sneaker culture, you will have noticed that Thursday marked International Nike #AirMaxDay.
To Celebrate Nike UK held an exclusive party hidden on the East side of London, with massive performances from the likes of Skepta, Novelist, Frisco, D Double and a DJ set courtesy of Logan Sama.
Alongside the Air Max celebrations, director Grace Ladoja premiered a brand new visual exploring the combined worlds of Grime and Fashion. ‘Air Max The Uniform’ explains how Nike has been so central to the aesthetic of the genre since the beginning, through a series of interviews with the likes of Skepta, Shorty BBK, DJ Logan Sama.