IKEA has released its first UK Christmas advert and who better to fly the British flag than Grime veteran, D Double E.
Voicing house ornaments, D Double kicks off the advert with his signature “Bu Da Bup Bup” before “house shaming’”the family for their messy home: “I must confess, this place ain’t blessed! This place is a mess.”
Voicing multiple objects throughout the room including a toy dinosaur, an African mask, and an umbrella, the east London grime artist continues to shame the family until they take notice, saying: “That crack in the wall needs addressing, the state of the floor is just depressing.”
Listening to D Double, the family redecorates their home with IKEA’s new furniture, banishing their ‘home shame’.
Make sure to catch the brilliant new advert above!