J Styles is back on the GRM channel with the video for his latest offering, “Cold World”.
On Styles’ new single, the Ice City Boyz representative puts his smooth storytelling skills on display as he vividly details a narrative in which he meets a lady he vibes with, before having to put things on hold for the sake of the hustle.
The clean Fey-directed visuals bring the story to life and show J Styles explaining the situation to one of his guys on the phone, with the track’s reflective mood captured in the shots displaying the rapper cruising around town at night.
Styles debut mixtape “Can’t Style Me” drops for pre-order at midnight and is available everywhere next Friday on the 24th of May.
Catch the video for “Cold World” exclusively here on GRM Daily and for more from J Styles, click here to see the video for “Fake Nails”.