Never one to follow the status quo – let’s not forget why those snapbacks cost £105.78 (if you don’t know, watch this to find out why) – Jme took to Twitter to suggest that instead of a 7pm premiere, his video would be best viewed when darkness has fallen outside.
Soon after, he had the replies, and had settled on a time to release the video. As expected, it wasn’t quite a straightforward time to choose.
The video for the title track “Man Don’t Care” which features Giggs, directed by Matt Walker, is yet another in a series of Matt Walker-directed visuals for Jme – having previously directed the video to Work, 96 Fuckries, Sidetracked and many more of your favourite Grime visuals.
Check out the video to see Jme set fire to the Mic with his University Degree.
Remember, Integrity is out now to purchase on iTunes, Google Play, Amazon (CD), & Amazon (Vinyl).
Words: Hendrix Nash