Why is The Game giving away $1000 every day?

The Game has taken to his Instagram to make a special announcement. Ahead of his seventh album release, he will be giving away $1000 for the next 25 days.

I’m giving away $25,000 to 25 of my fans… That’s $1,000 a day until September 25th when #TheDocumentary2 drop…… All you gotta do is 3 things.. #1 FOLLOW @AvanteRoseGold right now !!! #2 hashtag #TheDocumentary2 & #KeepTheCityLit wit yo address in his comments & everyday for the next 25 days til my album drop in pulling up randomly at yo mothafuckin house or yo mothafuckin job & giving you a $1,000 to do whatever the fuck you WONT to do wit it…….. & you ain’t gotta just live in Los Angeles… Cause I’m I got enough money to get my ass on a airplane & pull up anywhere in the mothafuckin world… & im bout to start promo tour for the album…. So if you not from LA… Yo ass can get $1,000 a day too….. I was bout to spend this shit on weed…. But I thought to myself… SELF, gih dat shit to yo people nigga… So FOLLOW @AvanteRoseGold NOW & put yo address in his comments & we gone pull up…. ON GOD & HEAVEN #WatchThisShit #AndYouBettaHaveSomeFood #ThousandDollarsShouldAtLeastGetANiggaAPeanutButterAndJellySammich #SeeYouSoon #WhatYouGoneDoWitYoThousand ?

A video posted by The Game (@losangelesconfidential) on Sep 1, 2015 at 1:26pm PDT

The Documentary 2 will be available September 25th. Dr. Dre, Ab. Soul, Kendrick Lamar, Lil’ Wayne and more are expected features for the project.

Is this smart marketing from The Game? What are your opinions on this? Let us know below!