Today, adidas and Stormzy are unveiling the latest phase of their #Merky Football Careers initiative, a national program dedicated to enhancing and diversifying representation in football.
This expansion aims to triple the number of available roles, fostering greater inclusivity in the sport. To encourage the entire football community to contribute, they’ve released a report highlighting the challenges faced by young Black individuals and the #Merky FC strategy for change.
Initially launched in 2022 to address the lack of diversity behind the scenes in football, the initiative provided 15 individuals with industry roles. This year, #Merky FC is increasing off-pitch roles from 15 to 50.
adidas and Stormzy, along with 25 partner brands (including Manchester United, Arsenal, Sky Sports, LADbible and EA), will commence the career program in January 2024. These placements will span operations, community, creative, and marketing fields, aiming to transform opportunities for Black and Black mixed heritage youth.
The initiative is driven by data revealing that while 56% of young black and mixed-black heritage individuals aspire to work in football, only 6.7% hold senior roles in the industry.
Recognising the need to address entry barriers, adidas and Stormzy seek to inspire both the industry and fans to contribute. The report demonstrates the potential impact of allyship and initiatives like #Merky FC on increasing representation in the football sector.
Based on expert analysis, the research indicates that 72% of black or mixed-black heritage individuals are more likely to apply for #Merky FC roles if recommended by a friend. By incorporating this insight and other relevant data, the report projects a potential 40% increase in black representation within five years.
While acknowledging that allyship alone cannot bridge the industry’s disparities, adidas and Stormzy believe the #Merky FC approach, which includes referrals, mentorship programs and role models, can be replicated across the sector to promote greater inclusivity.
Stormzy emphasised the collective effort required from the entire football community, stating, “We want to show how everyone can do their bit.”