Beats has partnered with global superstar Travis Scott on a striking new initiative titled DARE TO DREAM, a campaign centred on imagination, conviction, and the relentless drive behind creative achievement. At its core, the project introduces Beats’ latest release, Powerbeats Fit, named by Travis himself as his favourite Beats design so far.
The accompanying short film takes its cue from a now-legendary message Travis shared on social media back in March 2011 — a simple statement of ambition that resurfaces year after year as a symbol of his rise: “ONE DAY TRAVIS SCOTT WILL BE SOMEBODY.”
Nearly fifteen years on, that line is reinterpreted on screen as a visual meditation on purpose, perseverance, and belief. To anchor the story in authenticity, the production reconstructs Travis Scott’s childhood bedroom — the very room where his earliest musical ideas took shape. The film is further grounded by an appearance from his mother, Wanda Webster, adding emotional weight and intimacy. Scenes show a young Travis experimenting on an Apple iMac, Beats Studio headphones on, echoing the formative moments that sparked a journey from aspiration to global influence.