In the expansive conversation, held in the brief window between Coachella performances, 21-year-old fakemink opens up on Apple Music with Zane Lowe about the journey behind his latest project and the whirlwind rise that has taken him from intimate underground venues in London to one of the biggest festival stages in the world.
Reflective yet sharp in his perspective, fakemink speaks candidly about the creative ambition that shaped the record, describing it as both a personal milestone and a defining statement for the new wave of artists emerging from the underground. More than simply another release, he frames the album as a shift in mindset — one that captures the restless, internet-shaped energy of his generation while pushing the boundaries of what UK alternative rap can sound like.
Throughout the discussion, fakemink explores how quickly his world has changed over the last few years. What began as small DIY shows and niche online support has rapidly evolved into global recognition, culminating in back-to-back appearances at Coachella. Yet despite the scale of that rise, he remains deeply connected to the independent and self-taught ethos that first defined his sound.
Take in the full interview above!