Last week Heineken released ‘The Substitute’ featuring Rio Ferdinand, where viewers saw Rio step in to help a football fan facing a midweek dilemma. At the last minute the fan is asked to attend a late night video conference call when he is supposed to be back at home with his friends watching the UEFA Champions League. With the help of of some Hollywood ingenuity Rio infiltrates the office, sits in on the video call and wins the business without being rumbled.
In ‘Behind The Mask’ we see in detail how Rio was transformed into ‘The Substitute’. The process began with cyber scanning that created a digital model of Rio’s face. This information was then sent to US make-up expert Robert Kurtzman (Bad Boys II, Hulk, Vanilla Sky, From Dusk Til Dawn) who went about creating the prosthetics that would turn Rio into the football fan. Rio spent over five hours with Robert and his team, having the prosthetics painstakingly applied to re-shape his facial features to match those of the fan.
To help make your match night experience even more legendary, Rio will be conducting a live Twitter Q&A today during the Manchester City VS Dynamo Kiev match at 19:45 – 22:00. Fans who want to get live insights from a UEFA Champions League winner just need to tweet Rio via @Heineken using #ChampionTheMatch. Tweet your questions to @GRMDaily!