Advances in technology have impacted a number of fields and the music industry is no exception as Artificial Intelligence (AI) was recently used to create a fake Travis Scott song.
Digital Agency Space150 spent two weeks feeding a text generator model with lyrics to emulate Travis Scott’s style, which resulted in the song titled “Jack Park Canny Dope Man” by what is being referred to as TravisBott. The single from TravisBott was also accompanied by a music video.
Speaking on the project to Adweek, Space150’s executive creative director – Ned Lampert – said: “We were sort of fascinated with like, ‘What if we tried to make a song—like an actual good song—by using AI and basically creative directing AI?’”
“And so we chose Travis Scott just because he is just such a unique artist and he has a unique sound and everything sort of has an aesthetic to it, both audibly and visually.”
Although the track may not sound as polished as music made by humans, the project does show how AI can potentially effect the music industry in the future.