It started with a revolutionary music player, and now Apple are developing Virtual Reality headsets and making phones into watches, but the technology giant’s next move doesn’t follow their usual route though…
It appears Apple has taken a step back towards the 1990’s and is now patenting a paper bag. The patent application doesn’t give much away, only summarising the bag like this:
“A paper bag is disclosed. The paper bag may include a bag container formed of white solid bleached sulfate paper with at least 60% post-consumer content.”
Recycled paper bags aren’t exactly ground breaking, but the innovation lies in how Apple intends to hold the bag together with such a high amount of recycled material. Due to the amount of bleach used, white paper bags made of recycled material are often flimsy.
This is where Apple has come in to change the game – they’ve come up with a handful of changes that will help the bags stay bright white as well as being environmentally friendly. The changes include reinforcements at the folds of the bag, one at the bottom that sticks to the sides, and a handle made “entirely of paper fibre yarn knitted in an 8-stitch circular knit pattern”. Wavy.
We’re not sure if the bags will encourage queues like those formed to cop the new iPhone, but if it’s Apple, the public will probably love it anyway.