Videos 6 March 2023
83,480 views
Author: Oli Knight

Ard Adz goes home for “Call Me Habibi” visuals

6 March 2023
83,480 views
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Ard Adz has been on a run of consistent quality since last year. Always regarded by those who knew his craft as one of the most talented “real” rappers in the UK, he’s ensuring there is now no room for doubt. Earlier this year, Adz released his latest mixtape, entitled Underdog. In typical Ard Adz fashion, he skillfully interwove tales of pain, introspection, and ultimately success together to great effect, illustrating clearly why he is someone you simply have to take in. Building off the waves the project has made, he’s been noticeably driven to maximise the impact of this body of work, releasing music videos for tracks such as “Vendettas” and “Evening Standard” already.

The latest visual to drop off of Underdog is “Call Me Habibi”. Throughout the tape, a constant theme Adz touched upon was his Moroccan roots. “Call Me Habibi” was one of the most obvious examples of this, and the accompanying visuals do well to accentuate this point further. Using Morocco as the setting for the video, we see Adz enjoying being back in his homeland. From pouring traditional Moroccan Tea from a considerable height, enjoying the natural beauty of the nation, and posing for photos with fans, it’s clear Adz was in his element when it came to recording these visuals. The result is a complete artistic package that gives us fans further precious insight into the life and mind of Ard Adz.

Ard Adz seems set for a big 2023; he has never been more consistent with his output, and his quality only seems to be increasing with age. Be sure to check out “Call me Habibi” below, and keep it locked on GRM Daily for further releases from Adz.