News 30 July 2020

Argos To Stop Printing Its Famous Catalogue After Almost 50 Years

30 July 2020

Gone are the days when kids can circle what they want for their birthdays or Christmas in the Argos catalogue as the retailer has now announced it will stop publishing its iconic catalogue after almost 50 years.

As more and more shoppers head online, Argos has said it is “bidding a fond farewell” to its catalogue.

Chief Marketing Officer at Sainsburys, which owns Argos, Mark Given said: 
“Over the decades the Argos catalogue has charted the nation’s changing tastes and trends in everything from must-have toys to the latest gadgets and devices.

“Just as our customers’ tastes have changed over the years, so have their shopping habits. We are seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.

“Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers.”

Since its launch in 1973, Argos has printed over 1 billion copies of its catalogue but printing has decreased in recent years as over the last decade, the number of copies of each edition has dropped from around 10 million to around 3 million.

The retailer has admitted online shopping provides “greater convenience” than its catalogue.