FC Barcelona’s stadium is set to become Spotify Camp Nou following a huge partnership between the football club and the streaming service.
The name change is part of a brand-new deal – reportedly worth £237 million – in which Spotify will become the main partner of the club, as well as its official audio streaming partner. Barcelona’s team and training kits will also be sponsored by Spotify from the start of next season.
In a statement, Barcelona and Spotify said aim to use the deal to bring “the worlds of music and football together”, while creating “opportunities for the iconic shirt to become a space that can celebrate artists from across the world”.
“We are very proud to announce a pioneering alliance like this with a world-renowned organisation like Spotify,” Barcelona President, Joan Laporta, said.
“This partnership will allow us to continue to bring the club closer to its fans and make them feel even more part of the Barca family through unique experiences, combining the two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
“It is also a union with which we continue to take steps forward in this new era that we have started and which demonstrates once again the innovative character and the constant search of excellence that distinguish Barca and have made it a unique club in the world.”