Inspired by the moniker “Cold Palmer” — a nod to his unshakable calm in high-stakes moments — the ad features Chelsea and England’s ice-veined forward gliding smoothly over an ice rink. With “Your Sweet Love” by Lee Hazlewood playing in the background, he wears his Beats Studio Pro headphones, effortlessly embodying cool confidence.
Speaking on the collab Cole says: ““Music is always part of my routine, so I’m honoured to be amongst some of the greatest names in sport and teaming up with Beats” said Cole. “The ‘cold’ celebration is about staying composed and confident both on and off the pitch, so it was fun to do this with Beats.”
Take in the “Cold” video above right now!