Beats unveils Run the Track starring international ambassador Kobbie Mainoo.
The talented young midfielder from Manchester takes center stage, pushing his limits through the city’s streets, trailed by breakout UK rapper Nemzzz. Shot entirely on location in Manchester, the film offers a raw look at Kobbie’s training regime—driven not by flash, but by sheer determination. Hailing from the same hometown, Nemzzz appears alongside Kobbie, with his single ‘ABC’ setting the tone for the video, played through Kobbie’s Powerbeats Pro 2. For Kobbie, music isn’t just background noise—it’s the rival that pushes him harder, the spark that keeps him moving.
Speaking on the epic collaboration Kobbie says “Ever since I was a kid, music has been a big part of my life! Nowadays, I have specific playlists to get me in the zone for different moments in my life, like staying locked in during training, or getting ready for a big game. I’ve always been a huge fan of Beats, so I’m really excited to be able to work together.”