The Beats Solo 4 – JENNIE Special Edition arrives in a striking matte red finish, accented with ‘R’ and ‘J’ lettering and finished with UltraPlush ear cushions decorated with custom icons inspired by the global star. An attachable ribbon, designed to be tied into a bow, adds a final touch—paying homage to JENNIE’s first solo album, Ruby.
JENNIE’s relationship with the brand began in 2024 when she fronted the launch of the Beats Solo Buds, a campaign that exploded online and ranked among Beats’ most successful promotions of the year.
“Beats has always been a part of my daily routine and creative world, so being able to design something together makes this project very personal,” JENNIE shares. “I can’t wait for people to connect with my music through these headphones in a whole new way.”