Beats and Verdy reunite to unveil the next chapter of Verdy’s reimagined Pill Character with a brand-new collectible art piece. The release introduces “Vear,” a cream-toned bear designed in Verdy’s signature playful aesthetic, depicted with the latest Beats Pill held between its teeth.
This exclusive drop also comes with a unique cultural crossover—Japanese rapper YoungCoco, freshly signed to Verdy’s Verdy Sounds imprint, has teamed up once again with Beats and Verdy to create an original track made especially for the launch. Alongside the collaboration, the Beats Pill continues to deliver its hallmark features: up to 24 hours of playtime, IP67-rated dust and water protection, and bold, room-filling sound.
Reflecting on the partnership, Verdy shared: “I can still recall when I first saw the original Beats character—it left such an impression on me. To now be able to design my own interpretation feels incredible.”
From August 21st, the limited-edition bundle—featuring the collectible figure alongside a Beats Pill—will launch exclusively at Dover Street Market London as part of Verdy’s Gift Shop takeover, priced at £380. The bundle will expand to the US, China, and Japan later in the year.