Don Londres Tequila, a premium spirit blending Mexican tradition with contemporary elegance, is now available in the UK.
Launched today, the brand debuts exclusively at Selfridges, marking a significant milestone in its global journey.
Founded by music entrepreneur Dre London, known for managing Post Malone, and co-owned by British rapper Blade Brown, the tequila reflects a fusion of cultural heritage and entrepreneurial ambition. Collaborating with Francisco González, a master distiller whose family has crafted tequila since 1905, Don Londres promises authenticity and quality.
“For me, creating Don Londres was like producing an album,” says Dre London. “It’s about blending the right elements and delivering something unforgettable. This tequila represents heritage meeting hustle.” Blade Brown echoes this sentiment, describing the brand as a tribute to resilience, celebration, and staying true to one’s roots.
Distilled in Jalisco, Mexico, Don Londres Tequila is crafted from 100% blue agave and is free of additives, ensuring a smooth and natural flavour. Selfridges offers two flavours: the herbal and citrus-forward Blanco (£55.99) and the velvety Reposado (£75.99), aged in bourbon barrels for a rich vanilla profile.
To celebrate, Selfridges will host tasting events throughout December. Available in-store and online until January 5, 2025, Don Londres will later expand to other UK retailers, inviting consumers to savour a blend of tradition and modern sophistication.