News 15 September 2016
  views
Author: CJ

You’ll never guess how long the average British person spends online…

Author CJ
15 September 2016
  views
Share
Share

British adults now spend half their time awake consuming online information and social media content.

According to the latest IPA (Institute of Practitioners in Advertising) TouchPoints survey, we now spend nearly 8 hours a day (7.37 hours to be exact) on Twitter, Facebook, YouTube and more. The report suggest that this year has seen a major shift to online media consumption driven by the millennial age group.

IPA director general Paul Bainsfair said, “Millennials are now defining new patterns of media consumption that will shape the media, marketing and technology industries in the decades to come.

“Audiences are taking in a far greater quantity of content than ever before, especially across new media. Businesses must recognise this shift in order to address the technological and behavioural changes that it signifies. If not, they risk being drowned by the sheer volume of information at their audiences’ fingertips.”

The IPA also found the fastest growth sites for all adults were WhatsApp (up 22%), Snapchat (up 16%) and Instagram, up 31%.

It is no surprise to see the popularity of social media constantly re-defining the way we do things. It appears this rise will only continue, as entrepreneurs and eager trendsetters come up with the next major social platform.