While on tour in the Philippines, Central Cee partnered with Australian streetwear label JUDAH to give back to local communities, distributing clothing in some of Manila’s most underprivileged areas.
Founded in Melbourne’s suburbs—often referred to as “The Areaz”—JUDAH was built as a platform to represent overlooked voices, using fashion, music, and art to tell stories from its roots. That ethos aligns closely with Central Cee, who has become one of the defining figures of UK rap throughout the 2020s, building a global following through his consistent output and cultural impact.