Chance the Rapper has taken music videos in an interesting direction. Shot entirely off an iPhone, he brings us the video for “How Great” from Coloring Book, with an intro beautifully sung by his cousin Nicole.
The black-and-white video is shot in what looks like a rehearsal studio, and follows Chance rapping his verses with a live choir as Francis and the Lights play in the background. Hip-Hop’s biggest ghost Jay Electronica even drops by to join Chance for his guest verse.
You’ll need to visit our mobile site to watch it properly, and make sure you turn auto-rotate off.