News 26 August 2020
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Here’s How You Can Create A Fully-Funded Music Video Through Crack Magazine’s ‘Three Minutes’ Scheme

26 August 2020
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To support talent from disadvantaged and under-represented backgrounds, Crack Magazine has launched a new scheme titled ‘Three Minutes’ to give aspiring directors a chance to create a fully-funded music video.

Aimed at unsigned directors under the age of 26, the initiative is from Crack Mag and its production company Ground Work with support from Burberry, the BFI Network and audio brand Shure.

To apply, young directors will need to create a short pitch for an example track selected by Crack Magazine, as well as a personal statement and portfolio of 2-3 previous artistic works.


Applications will then be judge by a panel of industry experts – including Kaylum Dennis, Flohio and more – with five successful candidates going on to create a fully-funded music video with a minimum production budget of £12,000, and will be paid the London Living Wage for the entire pitching and production process.

Crack Magazine has said: “Music videos define movements and have provided some of the most iconic moments in music culture. Three Minutes is a commitment to the celebration and furthering of this craft.”

For more information on the scheme and to apply, click here.