Innovative footwear protection brand, Crep Protect today launch their charity initiative with Variety, the Children’s Charity, with an inaugural “Sneaker Drop” recycling point at East London’s BoxPark.
The global lifestyle brand, known for its signature hydrophobic spray, which creates an invisible, protective barrier that prevents rain and stains from damaging footwear, will be launching a Sneaker Drop – footwear recycling centre – at the pop-up mall in Shoreditch, East London. Set up to encourage people to donate their unwanted trainers and footwear, the shoes will be collected by partner company, ERC [European Recycling Company Ltd]. Once they have been processed, Variety, the Children’s Charity, will receive a donation from ERC which will help the charity to improve the lives of young people. Initially, the Sneaker Drop will be housed exclusively at BoxPark Shoreditch, but the initiative will eventually be rolled out across London and the UK.
Variety, the Children’s Charity, raises much-needed funds for children affected by ill-health, disadvantage, and disability. The charity helps to improve those young lives by providing a wide range of services, each designed to deliver practical help (such as Sunshine Coaches, wheelchairs and specialist equipment) and memorable childhood experiences.
A cultural hub and natural gathering spot for sneakerheads, the BoxPark Shoreditch is a pop-up mall based in the heart of East London. Constructed of refitted shipping containers, it’s a unique space for stores and events, filled with a mix of fashion and lifestyle brands, galleries, cafés and restaurants.
Co-founder and director of Crep Protect, J2K comments: “The sneaker community is absolutely thriving in the UK and is an integral part of the culture.
We are looking to rally their support to not only give back to those in need but create an actively engaged community. We are always excited to collaborate with like-minded brands and we are obviously thrilled to be linked with such worthwhile charity such as Variety, whose roots lie in entertainment, much like ours. Packed with two things close to our heart – innovation and attitude – the BoxPark Shoreditch is the perfect place to launch the initiative as it is already a living, breathing neighbourhood.”
Jason Lewis, Chief Barker of Variety, the Children’s Charity, adds: ‘We are hugely grateful to Crep Protect for its support and partnership on this fantastic project. We’re certain it will engage the passionate sneaker community – both here in East London and later nationwide – and will help raise crucial funds for the sick, disabled and disadvantaged children we work with across the UK.’