Ahead of Air Max lovers holy Nike Air Max Day next week, Mark Parker, president & CEO of Nike, has announced some really exciting news about the future of Nike and it’s product innovations for 2016.
Speaking from the Nike Innovation summit in New York last night Mark Parker stated; “These products represent Nike’s unrelenting drive to not only exceed expectations but also inspire all athletes by manifesting the unimaginable.”
A few of the latest breakthrough innovations that have just been announced include a trainer with self-lacing technology (YES, you did read that right), a completely new Nike+ app with personalised service for athletes, and a trainer that showcases Nike Air in the sole like no other before it in the form of the Nike HyperAdapt 1.0.
Nike HyperAdapt 1.0 is a new performance footwear design which introduces the future of sport-informed adaptive lacing. redefining reality. The Nike HyperAdapt 1.0 challenges traditional interpretations of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preferences — and it’s just the tip of the adaptive iceberg. When you step in, your heel will hit a sensor and the system will automatically tighten.
New Nike+ app a personalised service for athletes, and more. These products represent Nike’s unrelenting drive to not only exceed expectations but also inspire all athletes by manifesting the unimaginable.
Nike Anti-Clog Traction a mud-beating polymer that prevents mud from clogging the sole plate of Nike’s football boots.
Exciting times for the world of crep lovers. Expect to see these hitting stores later this year.