With Air Max Day approaching on the 26th March, the highlight of the third annual Air Max Day is a celebration of HTM.
HTM — Hiroshi Fujiwara, Tinker Hatfield and Mark Parker — celebrates Air Max by inviting the world into its collaborative fold. Through Nike’s personalisation service, NIKEiD, consumers can participate in the artistic process alongside the famed trio via exclusive material and colour choices. The exclusive colour palettes and materials, informed by the respective designers, explore the stories that have inspired the collective for the past 14 years.
HTM represents the collaboration between fragment design founder Hiroshi Fujiwara, Nike Vice President of Creative Concepts Tinker Hatfield and NIKE, Inc. President & CEO Mark Parker. An acronym for the first initials of its three contributors, HTM explores new concepts in Nike design, often highlighting the latest technologies and hinting at future applications. Debuting in 2002, the collaboration has yielded 32 releases, from aesthetic updates of existing classics to the introduction of performance technologies, such as Nike Flyknit. The following is an oral history of what has become Nike’s most elusive collaborative line.
AIR MAX 95 H ID
The Air Max 95 H ID features a colour palette inspired by fragment’s signature neutral hues and capturing the metallic beauty of mercury.
The Air Max 1 T ID features a colour palette inspired by the Centre Pompidou in France, the location that sparked Tinker Hatfield’s conception of visible air.
AIR MAX 2014 FLYKNIT M ID
The Air Max 2014 Flyknit M ID consists of a colour palette inspired by Mark Parker’s love of nature and its infinite possibility.
Head over to www.nike.com
to get your personalised HTM x Nike ID Air Max’s now.