We’re not joking. As if self-driving taxis weren’t enough, our obsession with technology is about to get even deeper. That’s right, Dominos has started working on drone deliveries.
The chain’s first test took place in New Zealand, where less populated areas and certain aviation laws mean that drones are a possible option. Dominos has stated that it’s aiming to roll out a consumer-friendly service by the end of this year.
CEO Don Meji said, “We’ve always said that it doesn’t make sense to have a 2-tonne machine delivering a 2-kilogram order.”
But, Philip Solaris, director of drone company X-craft Enterprises, thought the idea was a bit too ambitious.
“I can’t truly see how commercially viable that idea is, because you would have to literally have somebody walking along to keep it in the line of sight, watching it at all times. [Dominos would need to avoid] random hazards [such as] power lines, moving vehicles, children in the backyard playing”.
Dominos is one of several companies trialling drone service, including Amazon and 7-Eleven, the latter of whom who trialled the first commercial drone delivery of coffee, doughnuts and a chicken sandwich.