Duane Jones speaks to GRM on Renowned Films’s new BBC Three Streetwear Competition Series, featuring Grammy-Award Winning Artist Miguel
BBC Three has commissioned The Drop, a new eight-part streetwear competition made by award-winning production company Renowned Films.
The Drop is a new competitive format that is here to capture the cultural synergy between fashion, music, sport, celebrity and business and to provide one individual with a life-changing prize. A billion pound global industry and a subculture in its own right, streetwear has disrupted the fashion industry with celebrities and brands always on the lookout to endorse the next big thing.
In The Drop, 10 of Britain’s most promising up and coming creatives, who all believe they are sitting on the next streetwear brand that is ready to make the leap from the bedroom to the global market, go head to head to win the chance to have their first line stocked in a major UK retailer.
Across the series, that will be filmed in Manchester, the creatives are mentored by two influential judges and complete themed weekly challenges that help them develop their brand. Confirmed as the first lead mentor and judge for the show is Grammy®️ Award-winning global recording artist, performer, and style icon Miguel. In addition to his stellar music career, Miguel has his own lifestyle and apparel brand and has established himself as one of the music industry’s most creative innovators and influencers.
Duane Jones said – Streetwear, and the diverse culture that created it, has always been a great inspiration and motivation for Renowned. So that we had an opportunity with to work with BBC on creating a format that encapsulates not only the raw energy of this industry, but also showcases the incredible talent and creativity of the young designers working in it, is really exciting for us. Making shows that champion diverse talent has always been an essential part of what we do.And of course having a global superstar like Miguel, and UK streetwear legends as part of the judging panel, we know it’s going to be great show.
Miguel added: “I really hadn’t ever contemplated doing something like this, but when I met the Renowned team and discovered their works I was immediately excited to get involved both on air and behind the scenes as a co-producer. I also love that this show will be UK-centric, as there are so many talented designers based in the territory who deserve recognition”.
The host and another mentor alongside broadcast details will be announced in due course.
The Drop is an 8 x 45 commission made by Renowned Films.