Videos 20 December 2016
210,580 views
Author: Alex Griffin

Elf Kid heads to Ethiopia in new video “Reload That”

20 December 2016
210,580 views
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Elf Kid has released an ambitious and far reaching project this week, in the form of his brand new single and music video “Reload That”.

Produced by The Corners, the follow up to this year’s massively successful  “Golden Boy” combines a UK grime flow with african sounds. The visuals, spearheaded by the ASOS Supports Talent initiative and directed by Peter Todd, see the Lewisham king head all the way out to Ethiopia to shoot them.

Check out the sick new video for “Reload That” above on GRM Daily now! Catch up on more of Elf Kid’s movements and see how he and the Olympics partnered up here.