Videos 27 July 2022
1,343,170 views
Author: Niall Smith

Ella Mai Shares Cinematic Visuals For Roddy Ricch-Assisted Track “How”

27 July 2022
1,343,170 views
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London-via-New York R&B vocalist Ella Mai is back with visuals for her Roddy Ricch-assisted single “How”.

Taken from her recent sophomore album Heart on My Sleeve, “How” stands as of the album’s standout cuts. Produced by frequent collaborator and mentor Mustard — as well as Nic Nac and Bass Charity — “How” features a west coast, club-ready beat coupled with toxic, anti-love subject matter.

Ella Mai taps music video veteran Collin Tilley for the “How” visuals. Tilley imbues many shots with a warm, summery colour palette and 1960s-style camerawork.

Peep the visuals for “How” up top!