Fifty Shades of Grey on the London Underground

Just when you thought the 50 Shades of Grey hype was over, the official 50 Shades lingerie line by Bluebella has been released and they kindly decided to give commuters at Tottenham Court Road a treat when they turned the platform into a catwalk.

Bluebella founder Emily Bendell said: “Bluebella is all about confidence and enjoyment and we thought it would cheer up a few commuters on their way to work to watch a catwalk show with gorgeous models.”

“We believe in never saving anything for best so our lingerie is designed to make you feel fabulous every day. Why not make a grey day special by wearing beautiful lingerie under your clothes?”

“Great lingerie gives you an inner confidence – even if you are jammed against other travellers on the morning commute.”

One of the models, Jennifer Anstead, said: “It was probably one of the most nerve-wracking catwalk shows I’ve ever done, but it was very exciting and created a real buzz. I loved it.”