After an exciting campaign with thousands of entries, Nike have now announced the three finalists of London: On Air.
Three young Londoners from across the city have been picked for their winning takes on a classic Nike trainer silhouette, as chosen by a panel of experts. Inspired by different eras and areas of the capital’s rich history, these takes on the Air Max 270, Air Max 98 and Air Max 97 are one of a kind. However, only one of them will move forward into production to be sold on the shelves.
See below the three designs and vote for your final winner right here. Be sure to catch up with what went down at our London: On Air party right here on GRM Daily too.
Air Max 270 London Darwin by Shamima Ahmed
Despite being only 18, art and design has been a love of Shamima’s for as long as she can remember. Her Air Max 270 London Darwin is a true expression of this passion. The design brings to life the evolution of brutalist architecture that has shaped her hometown of London since the 1950s. The concept is a commentary on the hidden splendour of the city’s infrastructure and how it reflects the people that surround it – brutal is beautiful.
Air Max 98 Ode to Layou by Reuben Charters-Bastide
A born and raised Londoner, Reuben is currently modelling and studying fine arts in his home city. His Air Max 98 Ode to Layou is a tribute to his family and their Caribbean heritage. Based on his grandfather’s journey from Layou, St Vincent to the UK on the HMT Empire Windrush, the design marks the massive contribution immigration has made to London’s multicultural landscape.
Air Max 97 London Summer of Love by Jasmine Lasode
Jasmine is a visual artist, who moved to London to explore her creativity, and currently lives in the ever-changing East-End of the city. Her Air Max 97 London Summer of Love draws inspiration from a cherished memory – a first date spent on Primrose Hill. The concept celebrates love and summer in the city – a good vibe that everyone can relate to.