Stop the presses, Brexit is real. Okay, we already knew it was real but it’s only now that we’re starting to see the life altering effects.
First there was the travesty that was the new generation Toberlone, and now Teresa May and her crew are f-cking with the price of our Freddos.
Long gone are the days of our childhood when the humble Fred only cost 10p. Inflation and the world generally going to sh-t has hiked the price to a steep 25p over the years, and now the price is set to rise again. Come springtime, our favourite confectionary frog is going to set you back a whopping 30p, and we don’t even want to think how much the caramel Freddo will set us back.
Mondelez International, the company that acquired ol’ Fred back in 2010, are thought to be raising the cost again due to an increase in production costs and the fact that the pound has plummeted against the euro since we voted to leave the European Union back in June.
A spokesman for Monedelez said, “Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,500 people we employ in the UK, we are having to make some selective price increases across our range.”
Okay, this is enough now, world. We’re one week away from a certi madman taking on the most important job in the world, there’s rappers trying to fight each other left, right and centre, and it’s bloody snowing outside. Can we at least keep our affordable chocolate?