News 27 February 2020
Author: Courtney W

Adidas, Google & FIFA Set To Team Up To Create Smart Football Kit

27 February 2020

Google, FIFA and Adidas are joining forces to create a smart football kit.

The collaboration between them was teased in a short GIF on the official Adidas Football Twitter account displaying the logos of the three companies.

“March 10,2020 @EASPORTSFIFA x @GoggleATAP x @adidasfootball,” the tweet reads.

In the GIF, the logo for Google’s Jacquard appears, which is the name for the tech giant’s touch-sensitive fabric which is used in clothing and accessories, allowing people to skip songs and control the volume by touching the fabric.

Jacquard has previously been used in a Levi’s jacket and a Yves Saint Laurent backpack but judging by the new teaser, it looks like Adidas is the next brand to incorporate the smart tech feature in its clothing.

Details of the collaborative project are limited at the moment but we can expect more information to arrive on March 10th.