In June 2019, the luxury fashion titan, Gucci made innovative changes to their IOS app, including the addition of augmented reality features.
The augmented reality feature allowed customers to try the staple “Ace Sneaker” virtually, via simply pointing your smartphone’s camera towards your feet. This image could then be shared via social media channels.
Following these interesting digital developments, the fashion label has now adapted this concept further, with a brand new section to the app entitled “Gucci Sneaker Garage”. This adaptation allows users to now customise the virtual footwear.
The app will be updated with a series of featured design tools, that allow customers to edit the aesthetics of the footwear, using parts of existing footwear lines. This part of the app also features the first-ever virtual sneaker model designed by creative director Alessandro Michele, which can also be tried on digitally and paired with different personas in augmented reality or digital environments.
Gucci have released this statement on the new features – ”Through this interactive and trailblazer entertainment, Gucci involves its enthusiasts in a new dimension with the products and codes of the House, allowing users to bring their self-expression to post-physical and unexplored territories.”
The new features are due to launch this September.