News 5 May 2022
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Gymshark Announce New Signing Kye Whyte With New Giggs-Narrated Clip

5 May 2022
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After making history at the Tokyo 2020 Olympics by winning Team GB’s first-ever BMX medal, Kye is now proud to be the latest public figure to rep the Gymshark brand.  

Kye grew up in Peckham and this video celebrates the area’s vibrance, diversity and its culture. Directed by Walid Labri, this special homage to Peckham features Kye’s friends, family and childhood home videos – all soundtracked with a voiceover from Peckham’s landlord Giggs. 

Kye grew up in a BMX-mad family and started riding bikes at the age of three. Since then, the athlete has taken home several British titles including at the European Championships. 

Take in the full homage to Peckham below.