To celebrate the launch of their new Cuban Spiced drop, Havana Club have teamed up with rap star Ms Banks on a new campaign highlighting people spreading positivity in the creative world and their wider community.
Titled Raise One, the campaign is a digital video series in which Ms Banks and Havana Club shine a light on three voices providing “spice” to their respective fields.
The three episodes will focus on dance, food/drink and music and will be hosted by Ms Banks who will salute the talent who have been selected based on the positive change they deliver.
The first episode will shine a light on Chop Daily – a social media platform dedicated to displaying afrobeat dance videos – while the second episode will focus on independent restaurant chain Trap Kitchen. The third instalment will be centred around the popular Black radio station, No Signal.
Anne Martin, Global Marketing Director at Havana Club International, said: “[Cuban Spiced] is all about flavour, fun and creativity which is why we’ve partnered with Ms Banks to celebrate emerging talent across a variety of industries. Ms Banks is the embodiment of the attitude and energy Cuban Spiced stands for and she will be at the heart of our campaign.
“We’re thrilled to be giving a platform to emerging voices in creative spaces and hope it will inspire others to share their #SpicedVibes.”
The series will be hosted exclusively right here on GRM Daily, before becoming available on @havanaclubuk Instagram TV, with the first episode set to air on Friday 14th May.
Cuban Spiced – which contains tropical notes of pineapple, guava, toasted coconut and warming spices – is Havana Club’s first spiced offering and it’s available to buy in stores now!