Is this Heineken advert racist?

Heineken beer has faced heavy criticism recently for a very suspicious advert. 

In a similar vein to the recent H&M scandal, the Dutch company has caused a massive uproar with it’s recent “Lighter Is Better” ad campaign. One of the leading voices against Heineken has been Chicago based rapper Chance the Rapper who took to twitter in order to voice his dismay at the blatantly racist advert.

I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg

— Chance The Rapper (@chancetherapper) March 26, 2018

Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad but its like how can u not

— Chance The Rapper (@chancetherapper) March 26, 2018

Watch Poet and Chuckie online tackle the H&M controversy here.