News 17 August 2019

GRM Exclusive: Watch Mike Skinner give us a tour of Abbey Road Studio for Hennessy’s ‘Masters of Potential’ campaign

17 August 2019

For Hennessy’s Masters of Potential campaign, UK music icon Mike Skinner of The Streets was tasked with creating an original song and recording it to vinyl in 24 hours. In this new video, we see Mike’s Existential Crisis as he battles against the clock to give us a tour around Abbey Road Studios and a quick insight into his recording process.

Mike shows us around Abbey Road Studio 2; a musical landmark where greats such as The Beatles, Adele, Novelist and Kanye West have recorded some of their most iconic tracks.

We see South London artist Flohio writing her bars for the track and Mike explains that the beat always comes first in his musical process. Henny in hand, Mike tells us he’s “terrified” about the 24 hour task ahead but we are sure he instead has the situation under control.

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Check out Mike Skinner’s Existential Crisis above and to see more from the Masters of Potential campaign, head to @hennessyuk on Instagram.