Roll Deep forefather and Crep Protect founder J2K has announced a brand new footwear company, HYPHNT, as his latest venture.
The brand is set to launch next week on November 24th with a three-day event kicking things off at a secret location in Shoreditch.
HYPHNT (short for Hyphenate) will launch with two styles of trainer – the Road Runner and the City Walker – which will each be available in four different colourways at £180.
J2K – aka Jason Black – said, “I’ve always imagined the city providing the backdrop as the arena for performance as opposed to just stadiums, gyms and running tracks.
“The story of the individual who provides the cogs that keeps the wheels turning needs to be told in style.”
Those wishing to get their hands on a pair can sign up here for early access to the trainers and to attend the launch event on November 24th.