News 11 August 2020

Skepta, Jme & Julie’s Mother Ify Adenuga Announces New Memoir ‘Endless Fortune’

11 August 2020

Ifeomagwu ‘Ify’ Adenuga – the mother of Skepta, Jme, Julie Adenuga – has announced her debut book titled Endless Fortune.

Due for release on October 15, Endless Fortune will be a memoir which details Ify’s journey from a “penniless student in a foreign country” to “becoming the mother of four of the most successful creatives working in Great Britain today?”

As well as shedding light on her upbringing and background, we can also expect the book to provide insight Ify’s role as a mother to her four children; Skepta, Jme, Julie and Jason Adenuga.

“My life journey to date has been a struggle to assert my own definitions of freedom and happiness whilst also living life through my cultural and traditional lens as a Black African Christian woman migrant in the UK,” Ify wrote on her website.

“So you may ask the question; who am I today? I have often asked myself the same question and like with all humans, there is no clear cut answer, I don’t think.

“I’ve now lived long enough to define my cultural tradition as fluid, someone who feels and remains forever hungry to learn, in order that I recognise, respect and understand our world, both as it is and as it ought to be in the interest of all of us, as citizens of the world. A very tall order but that’s who I strive to be to date!”

She added that by writing a memoir, she aims to “inform both my children and subsequent grandchildren about my life growing up & how different it is to theirs” and to “
recognise and appreciate all diasporas, regardless of where they call home.”

Announcing the book on Instagram, Skepta wrote: “So proud of my Queen. Pre-order my Mother’s book #EndlessFortune
 now @”

Boy Better Know have partnered with Own It! to publish the book.

Be sure to click here to pre-order the book.