Two and a half years after the app introduced videos, Instagram has decided to expand the length of videos from 15 to 60 seconds.
Product manager Jeff Kanter says that many of the app’s 400 million+ users had requested.
“We think this will provide a lot of flexibility,” says Kanter, “one of the things we’ve heard from creators is just how much going longer than 15 seconds would help them tell their stories.”
Kanter teases that the update is just one of several new features that will appear for Instagram videos over the next year.
The increased emphasis on video follows in the footsteps of Facebook which owns Instagram, which has recently been increasing video viewing and sharing.