Just days after releasing his highly-anticipated album, J. Cole has given the visual treatment to one of the tape’s tracks “a m a r i”.
To match the beat, J. Cole adopts a jaunty flow on this track and uses it to drop off some braggadocious lyrics which shed light on his rags to riches story. The visuals also play on Cole’s success in the music game and include scenes of the rapper backdropped by a custom Dreamville helicopter, sporting a suave fit and in a plaque-filled room.
“a m a r i” is one of twelve tracks from Cole’s brand-new album, The Off-Season, which dropped on Friday (May 14) and includes guest appearances from the likes of Cam’ron, 21 Savage, Lil Baby and more.
Take in the video for “a m a r i” up top!