Jay Prince and Sam Wise have teamed up to drop visuals for recent single “How Far”.
Delivering one of the year’s most captivating music videos – directed by Jay Prince in collaboration with Filmawi – this visual journey immerses us in their creative world, vividly portraying the struggle to balance personal ambition with societal expectations. The single’s production builds in intensity, setting the stage for striking visuals and moments that reflect both artists’ mindsets and musical vision.
Speaking on the visuals, Jay said: “When creating the visual concept for HOW FAR, the image of water came to me first. It felt like the perfect symbol for the song’s themes, representing the pressures of life and the force of reality with its constant movement. This idea guided the visuals and helped shape the flow of the story, using water to reflect emotional highs and lows. Working with Filmawi on directing also taught me a lot, helping me bring the song’s sound into a clear visual form for my first time directing.”.
Check out the full video above.